Affils use promo tie-ins to lure new clients

December 1999
Multichannel News;12/06/99, Vol. 20 Issue 50, p108
Reports on the increasing number of cable networks in the United States that are using sales promotions to attract new clients or categories to their local avails. MTV Networks as among the most aggressive in developing affiliate tie-in efforts; Adelphia Communications Corp.'s plan to link a `Comedy Rx,' promotion to the Make-A-Wish Foundation.


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