TITLE

Columbia gets stars to hype `Big Daddy'

AUTHOR(S)
Umstead
PUB. DATE
December 1999
SOURCE
Multichannel News;12/06/99, Vol. 20 Issue 50, p96
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on Columbia TriStar International Television's plan to use actors from its film `Big Daddy,' as part of its pay-per-view promotional campaign for the title. Television spots for the film featuring cast members Jon Stewart and Rob Schneider; Company's plan to purchase Internet advertisements on online service provider America Online Inc.
ACCESSION #
2583128

 

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