TITLE

GI buys $5M take in ACTV ad unit

PUB. DATE
December 1999
SOURCE
Multichannel News;12/06/99, Vol. 20 Issue 50, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on General Instrument Corp.'s acquisition of a stake in ACTV Inc.'s Digital ADCO Inc. targeted-advertising unit.
ACCESSION #
2583095

 

Related Articles

  • ACTV counting on remote possibilities. Stark, Steven J. // Electronic Media;10/11/99, Vol. 18 Issue 41, p24 

    Reports on the plans of ACTV Inc. to direct television commercials to specific demographic targets. Companies vying for addressable commercial market; ACTV's aim to develop interactive commercials; Reasons given by company officials David Reese and Art Cohen; How ACTV's technology works; Deals...

  • Zapping the fast forward. Ross, Chuck // Electronic Media;03/05/2001, Vol. 20 Issue 10, p1 

    Reports on ACTV'S development of technology that can block the fast-forwarding of commercials on digital personal video recording devices. Expected conflicting reactions from advertisers and consumers.

  • ACTV targets spot market. Dickson, Glen // Broadcasting & Cable;11/27/2000, Vol. 130 Issue 49, p127 

    Reports on United States-based interactive television technology firm ACTV's launch of its SpotOn television advertising system as of November 27, 2000. Features of the system which allows television viewers to select the type of advertisements they would like to see.

  • ACTV finds partners for U.S. TV test. Aho, Debra // Advertising Age;2/21/1994, Vol. 65 Issue 8, p13 

    The article reports that New York-based interactive technology company ACTV Inc.'s special set-top box and remote control allow viewers to customize programming by selecting camera angles during sports telecasts, or choosing among different commercials. The company announced plans for "L.A....

  • Toyota tries out interactive TV spots.  // Advertising Age;4/1/1996, Vol. 67 Issue 14, p38 

    The article reports on the testing of interactive television commercials by Toyota Motor Sales USA on a Los Angeles, California-area network from ACTV. Remote control can be used to choose three advertisements.

  • Alternative Advertising Formats for Cable Television. Keown, Charles F.; Freunschuh, Leslie // Current Issues & Research in Advertising;1985, Vol. 8 Issue 2, p175 

    In a factorial experiment using two lengths of time (2½ and 4 minutes) and two types of format (segmented—individual story line for each product, and nonsegmented—single story line for all products), student subjects were shown cable television commercials featuring five...

  • The kids krunch.  // MediaWeek;7/5/93, Vol. 3 Issue 27, p17 

    Reports on developments in the childrens' market of network television, cable, spot television and print. Marketplace's ways in correcting anomalies arising from rising demand for television time and dwindling ratings. CPM increase of up to 40 percent for commercial time.

  • Upfront may get busier this week. Burgi, Michael // MediaWeek;7/5/93, Vol. 3 Issue 27, p22 

    Reports on advertising activities for cable television networks on the second week of July, 1993. Advertising agencies opting to wait after the holiday weekend to sit down and negotiate with the networks; Comments from an exucutive from USA Networks; Baseball as the area of concentration for...

  • TV ad contest adds 2 `firsts.'  // Automotive News;8/25/1997, Vol. 71 Issue 5728, p2 

    Reports that the Television Bureau of Advertising is making two changes in its 1998 automotive TV commercial competition. The name as MAX awards; The cash awards for best-of-show winners.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics