TITLE

Tips for new leaders from Y&R's chief

AUTHOR(S)
Georgescu, Peter
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the views given by an advertising executive before he retired from his advertising agency. Remarks he gave during the meeting of Young & Rubicam Partnership Board; Personal views he gave on the present and future of the advertising industry; Importance of teamwork and integrity for the success of a company.
ACCESSION #
2582344

 

Related Articles

  • Opinion: On the Campaign couch ... with JB. Bullmore, Jeremy // Campaign;6/13/2014, p30 

    Q: I am the most creative person I know - always have been - yet my brilliance continues to be overlooked at my agency. The same thing happened at my previous two agencies. How can I escape this failure to get the recognition I deserve? I have set myself strict targets and they are not being met.

  • Why two creative heads may be better than one.  // Campaign;2/2/2007, Issue 4, p19 

    The article comments on the sense of partnership and teamwork in the advertising industry. The days of the long-term creative management duo seem to be numbered and few agencies can boast such strong, enduring bonds within their management ranks now. The very concept of shared professional is...

  • PRIVATE VIEW. Eastwood, Matt // Campaign;7/11/2003, Issue 28, p22 

    Focuses on advertisements created by various agencies. Companies for which advertisements were created; Writers and art directors for advertisements; Briefs used in advertisements.

  • Advertising loses sight of the sizzle. Brierley, Sean // Finance Week (Centaur Communications);11/2/2005, p12 

    The article describes the status of the advertising industry in Europe. According to analysts, the advertising industry has become a commodity-driven business, obsessed with consolidating to get the cheapest deals from media owners and delivering discounts to clients rather than a proper return...

  • INSIDER'S VIEW: JAPAN. Perrott, Jeremy // Campaign;4/28/2006, Issue 17, p17 

    The article presents information on the advertising industry in Japan. In Tokyo, the media usage of poster is brilliant. While traveling on the Ginza line in Tokyo, one can find a 3-D lenticular beer poster with ice cubes tumbling out at one as it passes by on the station, the beer in the glass...

  • INSIDER'S VIEW: NEW YORK. Minnium, Peter // Campaign;11/11/2005, Issue 46, p17 

    This article presents views of the author on various trends in the advertising industry in New York City. Although the author's office is in New York, he spend most days on planes or in other countries making the Lowe network work. As an internationalist, he fundamentally believe all agencies...

  • FINDING THE KEYS TO CREATIVITY IN AD AGENCIES. Verbeke, Willem; Franses, Philip Hans; le Blanc, Arthur; van Ruiten, Nienke // Journal of Advertising;Winter2008, Vol. 37 Issue 4, p121 

    This paper develops a framework to examine how ad agencies can continuously generate creative output, where creative output estimated by ad agencies winning awards over time. The data are collected from 68 Dutch ad agencies with a total of 1,450 clients over a four-year period in the...

  • Which: trans-Tasman network is leading the way creatively? Azhar, Anila // B&T Weekly;10/5/2007, Vol. 57 Issue 2631, p8 

    The article analyses creative talent in the advertising industry. According to the author leading agencies across networks search the world for the best creative talent. General manager at Whybin\TBWA, Paul Bradbury, said that teamwork is most important while leading a creative team, and it is...

  • An insider's guide to launching a new agency. Jones, Martin // Campaign;2/23/2007, Issue 8, p16 

    The article provides some suggestions given by the author regarding starting a new advertising agency. According to the author, it must be ensured that the agency works as a team because clients are attracted to team spirit. The author suggests that former clients should be made aware that the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics