TITLE

Of kids, dolls and branding: A holiday tale for our times

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the author's views on brand management and marketing as told through the actions of characters such as his niece and her school mates. Challenges of being a brand; Influence his niece got from her school mates; Advice he gave to her niece about branding.
ACCESSION #
2582342

 

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