TITLE

Let dot-coms in, Univision

PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the reputation of Univision television network as the only major advertising medium in the U.S. with zero dot-com advertising and its impact on the traditional freedom of media companies to choose the ads they will and won't accept. It is important to protect the principle that individual media companies have ultimate authority over ad acceptance policies, under their own criteria for taste, accuracy and suitability. Univision's stand on dot-com ads, however, has nothing to do with serving the interests of its audience, and everything to do with serving its own business interests. the idea of a TV network with a Microsoft-level market share turning away all dot-com sponsors is neither fair nor smart.
ACCESSION #
2582273

 

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