TITLE

'Bride's' engages Goodwill for Sweepstakes

PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to advertising as of December 13, 1999. Information on Bride's Home Plate sweepstakes promotion; Efforts of Colgate-Palmolive Co. in promoting oral-care products at Kmart Corp.; Sponsorship expansion given by Sprint Corp. to Nascar driver Adam Petty's No. 45 race car.
ACCESSION #
2582271

 

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