'Bride's' engages Goodwill for Sweepstakes

December 1999
Advertising Age;12/13/1999, Vol. 70 Issue 51, p48
Trade Publication
Presents news briefs related to advertising as of December 13, 1999. Information on Bride's Home Plate sweepstakes promotion; Efforts of Colgate-Palmolive Co. in promoting oral-care products at Kmart Corp.; Sponsorship expansion given by Sprint Corp. to Nascar driver Adam Petty's No. 45 race car.


Related Articles

  • Colgate March quarter net profit up 7%, rose to Rs.132.30 crore in the three months from Rs.123.30 crore in the year-ago period.  // FRPT- FMCG Snapshot;6/1/2014, p13 

    The article reports on the increase in advertising and promotional spending in the oral care product market by consumer goods company Colgate-Palmolive (India) in March 2014.

  • Outmarketing P&G. Grant, Linda // Fortune;1/12/1998, Vol. 137 Issue 1, p150 

    Focuses on the turnaround at Colgate-Palmolive between 1994 and 1997. Generation of about 70% of annual sales outside the United States; Revitalization of Colgate's North American operations by chief executive Reuben Mark, William Shanahan and Lois Juliber; Juliber's approach to the problem;...

  • Colgate rapped for 'Electric Brush Swap' ad. Joseph, Sebastian // Marketing Week (Online Edition);10/30/2013, p10 

    The article reports on the censure of a Colgate-Palmolive advertising (ad) in 2013 that encourages people to swap their old electronic toothbrushes. The advert was complained as misleading due to its failure to communicate the limited supply of the product, price, or the opening time of the...

  • In Beauty, the Beast to Beat Remains P&G. Bittar, Christine // Brandweek;1/3/2005, Vol. 46 Issue 1, p8 

    Focuses on the marketing and advertising efforts of health and beauty marketers in the U.S. in 2005. Objective of the restructuring and cost savings programs of Colgate-Palmolive; Comparison of the budget allocated by Colgate and Procter & Gamble (P&G) for oral care product advertising;...

  • Social media attracts fans brands want. ALEXANDER, ANTOINETTE // Drug Store News;6/22/2015, Vol. 37 Issue 6, p44 

    The article focuses on the use of social media by oral care brands to attract and engage consumers. Topics include consumer products company Colgate's collaboration with YouTube video sharing website's stars, Blair Fowler and Andrew Brooks, to engage fans through The Smile Show online video...

  • New toothpastes ready. Sloan, Pat; Lawrence, Jennifer; Wells, Melanie // Advertising Age;1/25/1993, Vol. 64 Issue 4, p2 

    The article reports that Colgate-Palmolive Co. is starting a global introduction of Colgate Total toothpaste, while rival Unilever's Chesebrough-Pond's unit is readying a U.S. rollout of Mentadent baking soda and hydrogen peroxide toothpaste, in 1993. Colgate Total will be launched around the...

  • Colgate challenges Gillette dominance in electric brushes. Cardona, Mercedes M. // Advertising Age;4/3/2000, Vol. 71 Issue 14, p10 

    Reports on oral-care companies' plan to increase their marketing efforts as demand for electric toothbrushes grow in the United States. Launch of Colgate-Palmolive Co.'s Actibrush; Gillette Co.'s plan to increase spending on its Braun Oral-B Plaque Removers.

  • Insight: Design Focus - Colgate puts the fun into brushing. Chan, Jenny // Campaign Asia-Pacific;May2014, p48 

    All it takes to get kids keen on brushing their teeth is toothpaste shaped like a star, a seashell, a propeller or a caterpillar.

  • Unilever, C-P spend even as they warn. Neff, Jack; Madden, Normandy; Jardine, Alexandra // Advertising Age;9/27/2004, Vol. 75 Issue 39, Preceding p1 

    Deals with the plan of Unilever PLC and Colgate-Palmolive Co. to increase its advertising spending through 2004 and 2005. Remarks from package-goods industry analysts on the plan of the two companies; Decline in advertising spending as a percent of revenue in 2002, according to a review of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics