TITLE

RedEnvelope invites shoppers on board to tout online service

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the advertising campaign of RedEnvelope. To cut through the roar of online shopping sites and promote its gift-buying services in the crucial weeks of the holiday shopping season, RedEnvelope commissioned red double-decker buses for a multicity promotion. Decorated with RedEnvelope's logo, the buses gave free rides in high-profile shopping areas of major cities on the busiest shopping days of the year.
ACCESSION #
2582269

 

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