TITLE

NFL's movable fest

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the efforts of organizers of the National Football League (NFL) Experience in trying strategies, as of December 13, 1999. Although the annual pre-Super Bowl fan fair is still major league sports' biggest such event, the gap is narrowing as other sports' fan fairs mushroom and competition soars among interactive events offering live games, contests and entertainment for children and adults. NFL Properties announced a smaller, traveling version of the NFL Experience will debut in 2000, going to as many as 20 NFL team cities for weekend stops. The goal is to nurture existing fans on the local level and drum up more interest among non-fans.
ACCESSION #
2582268

 

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