TITLE

Tic Tac remains the 'friendly' mint as growth slows

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the marketing performance of Ferrero USA's Tic Tac mint breath freshener as of December 13, 1999. The biggest driver of growth in the $320 million breath freshener category has been the strong mint segment pioneered by Callard & Bowser-Suchard's Altoids. Marketing efforts, which have increased, still portray Tic Tac as the 1½ calorie mint that helps consumers breathe freshly. Dollar sales for the 52 weeks ended Nov. 7 show sales in supermarkets, drugstores and mass merchandisers grew a mere 1.6%, to $80.6 million, while Altoids grew 32.9% to $79.6 million, according to IRI. Competitive Media Reporting data reveal that the marketer spent $13.9 million in 1998, compared with $15.3 million in 1997.
ACCESSION #
2582266

 

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