TITLE

BRIDGING THE GAP

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses issues surrounding clothing company The Gap as of December 13, 1999. Long accustomed to spectacular growth, The Gap this fall finds itself in a position where not only its clothing but its marketing style have been widely imitated. It also is facing, for the first time, a significant public relations challenge with demonstrators decrying its labor policies and environmentalists protesting the logging of old-growth redwood trees by the founder's family. Perhaps just as troubling, it has seen sales at stores open for more than a year dive from double-digit increases. Gap's stock price, at a high of 52 in July, dropped into the 30s as analysts have become concerned about core Gap stores losing sales to competitors and even to the company's own more fashionable Banana Republic and value-price Old Navy.
ACCESSION #
2582253

 

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