Pro tennis set to serve new image

Friedman, Wayne
December 1999
Advertising Age;12/13/1999, Vol. 70 Issue 51, p18
Trade Publication
The article reports on the efforts of professional sports marketing and the Association of Tennis Professionals (ATP) to search for an advertising agency as of December 13, 1999. Starting next year, ATP will try to ace the sport's image by standardizing major events, radically changing the player scoring system and hiring an ad agency. ATP earlier this year teamed with international sports marketing company ISL Worldwide to buy up all TV and merchandising rights of 10 worldwide tournaments, previously controlled by individual event producers, in order to standardized TV production and sponsorship opportunities .


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