TITLE

Pro tennis set to serve new image

AUTHOR(S)
Friedman, Wayne
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts of professional sports marketing and the Association of Tennis Professionals (ATP) to search for an advertising agency as of December 13, 1999. Starting next year, ATP will try to ace the sport's image by standardizing major events, radically changing the player scoring system and hiring an ad agency. ATP earlier this year teamed with international sports marketing company ISL Worldwide to buy up all TV and merchandising rights of 10 worldwide tournaments, previously controlled by individual event producers, in order to standardized TV production and sponsorship opportunities .
ACCESSION #
2582248

 

Related Articles

  • Sports marketing inquiry attracts many suggestions. Heilbrunn, Jeffrey // Marketing News;4/2/1990, Vol. 24 Issue 7, p4 

    The article deals with the factors contributing to an efficient sports marketing. The author would contribute to develop a special sports marketing newsletter to hold the group together. It would be also helpful if an advertising agency conducted a survey to start to help a business enterprise...

  • INSIDER'S VIEW: NEW YORK. Minnium, Peter // Campaign;11/11/2005, Issue 46, p17 

    This article presents views of the author on various trends in the advertising industry in New York City. Although the author's office is in New York, he spend most days on planes or in other countries making the Lowe network work. As an internationalist, he fundamentally believe all agencies...

  • Advertising loses sight of the sizzle. Brierley, Sean // Finance Week (Centaur Communications);11/2/2005, p12 

    The article describes the status of the advertising industry in Europe. According to analysts, the advertising industry has become a commodity-driven business, obsessed with consolidating to get the cheapest deals from media owners and delivering discounts to clients rather than a proper return...

  • INSIDER'S VIEW: JAPAN. Perrott, Jeremy // Campaign;4/28/2006, Issue 17, p17 

    The article presents information on the advertising industry in Japan. In Tokyo, the media usage of poster is brilliant. While traveling on the Ginza line in Tokyo, one can find a 3-D lenticular beer poster with ice cubes tumbling out at one as it passes by on the station, the beer in the glass...

  • SPORTS LICENSING ROUNDTABLE. Freifeld, Lorri // License!;Jan2004, Vol. 6 Issue 12, p42 

    Presents an interview with key major sports league regarding sports licensing in the United States. Factual background on interrelationship between sports and business; Impact of the declining retail environment on sports licensing; Marketing strategies for target ethnic consumers. INSETS:...

  • NFL extends marketing opportunities well beyond regular season and playoffs. Schwartz, Matthew // B to B;5/14/2012, Vol. 97 Issue 5, p38 

    The article presents information related to National Football League's (NFL) marketing opportunities. It is noted that NFL has an average of 17.5 million viewers for each game during the regular season and is increasingly finding ways to attract audiences and marketers at other times of the...

  • Sport Marketing Around the World. Carlso, Rolf // Sport Marketing Quarterly;2006, Vol. 15 Issue 1, p62 

    This article discusses developments in professional sports marketing in Australia, England, and Sweden. The Channel 7 and 10 consortium succeeded in its bid to rights to broadcast Australian Football League games. There is a significant decline in the attendance of soccer fans in English soccer...

  • FROM THE EDITOR. Shank, Matthew // Sport Marketing Quarterly;Mar2008, Vol. 17 Issue 1, preceding p1 

    The article discusses various reports published within the issue, including one on a study that examined fan motives and another on P. Raj Devasagayam and Cheryl L. Buff's article "A Multidimensional Conceptualization of Brand Community: An Empirical Investigation."

  • STUART ELLIOTT IN AMERICA. Elliott, Stuart // Campaign;9/17/2004, Issue 38, p20 

    This article presents the author's experiences related to media in the U.S. The author says that whether it is nobler in the mind of advertisers that would hire the media man Kobe Bryant as an endorser to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics