TITLE

Chiat.com

AUTHOR(S)
Vagnoni, Anthony
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Jay Chiat, chairman of Screaming Media. The list of his innovations in the agency business are legend. Mr. Chiat brought account planning to the U.S. His agency, Chiat/Day, turned the Super Bowl into an annual championship bout for TV commercial supremacy with its 1984 spot for Apple Computer. His personal fascination with art, architecture and technology resulted in breathtaking accomplishments like the agency's Frank Gehry-designed headquarters in Venice, Calif. Mr Chiat also sees his role as to manage rampant, almost out-of-control, growth. He was the 10th person to join what was then called Interactive Connection, a company that now has grown to more than 100 employees. Screaming Media repackages and syndicates editorial material from a number of top media outlets, selling it to various Web sites on a targeted basis.
ACCESSION #
2582235

 

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