TITLE

Start-up joins online car-sales fray

AUTHOR(S)
Cuneo, Alice Z.; Halliday, Jean
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on iMotors.com's advertising campaign in selling used automobiles. The auto retailer kicked off a $10 million, six-month ad campaign in California last week. The TV, newspaper, radio and out-of-home effort was handled by Saatchi & Saatchi, San Francisco. The goal of the documentary-style campaign is to humanize the company. IMotors.com takes a cut of the price it charges consumers but claims to still be able to charge much less than traditional dealers because it does not carry inventory. The site has some big-name backers, including Paul Allen's Vulcan Ventures; and Global Retail Partners, a venture capital fund within Donaldson, Lufkin & Jenrette's merchant banking group.
ACCESSION #
2582232

 

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