TITLE

Chevy Suburban ad campaign gets Lone Star launch

AUTHOR(S)
Halliday, Jean
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Chevrolet, a division of General Motors Corp., is launching an advertising campaign for the 2000 model Suburban automobile as of November 8, 1999. The General Motors Corp. division expects as much as 27% of all Suburbans sold this year will be in Texas, said Steve Ramsey, the vehicle's brand manager. The TV spot, which breaks Dec. 14, ties the 65-year history of the SUV to various events and places in Texas by decades. The division spent $10 on the SUV in the first half of 1999 and $19.2 million for all of 1998, according to competitive Media Reporting.
ACCESSION #
2582224

 

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