TITLE

McDonald's consolidates Hispanic marketing efforts

AUTHOR(S)
Kramer, Louise
PUB. DATE
December 1999
SOURCE
Advertising Age;12/13/1999, Vol. 70 Issue 51, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of McDonald's Corp. to consolidate its Hispanic marketing efforts in the U.S. In January 2000, the burger company will unveil a new program for Hispanic consumers that wraps different programs into one neat package themed, Points of pride. The project will unfold throughout 200, beginning with a new 30-second spot from Del Rivero Messianu, and a new bilingual Internet site. It will be followed by more television advertising, print campaign and several promotional events, including projects for Hispanic Heritage Month in October.
ACCESSION #
2582219

 

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