P&G shifts $142 mil in media buys

Ross, Chuck
December 1999
Advertising Age;12/13/1999, Vol. 70 Issue 51, p1
Trade Publication
The article reports on the decision of Procter & Gamble Co. to move its media assignments and billings for its packaged-goods in order to focus on media options other than television and print advertising in 2000. Starcom Worldwide picked up the $50 million out-of-home assignment, aside from the $400 million print buying account. MediaVest acquired the radio assignment, with estimated spending of $32 million. MacManus already handles the company's massive $1 billion television buying account. Radio and out-of-home buying previously were handled by brand agencies. INSET: P&G CHIEFS PICK FAVORITE CAMPAIGNS.


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