Get to the heart of feline heartworm prevention

Stazyk, Kelly
July 2007
Firstline;Jul2007, Vol. 3 Issue 6, p12
The article reports on a campaign launched by the Valley Animal Hospital in Roanoke, Virginia to create awareness of feline heartworm infection among its clients. Its office manager Pam Holden invited their pharmaceutical representative to a staff meeting to discuss the disease. Front office staff supervisor Dawn Roberts stocked the hospital with free samples of heartworm preventive drugs. The hospital was able to increase its feline heartworm preventive sales due to the campaign.


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