TITLE

iPhone Post-Launch: The Reality Sets in

AUTHOR(S)
Alleven, Monica
PUB. DATE
July 2007
SOURCE
Wireless Week;7/15/2007, Vol. 13 Issue 12, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the launch of the iPhone, which, according to the author, is a pivotal event in the wireless industry. It states that the relationship of AT&T and Apple is a major departure from most service providers and their device suppliers. According to Yankee Group analyst John Jackson, exclusive distribution of the iPhone with AT&T is a serious blow to the franchise aspirations of Nokia's Nseries and Sony Ericsson's Walkman in the U.S. INSET: Landmark or Business as Usual?.
ACCESSION #
25804977

 

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