TITLE

Qwest, in Settlement, Drops Disputed Ads

AUTHOR(S)
Haugsted, Linda
PUB. DATE
July 2007
SOURCE
Multichannel News;7/16/2007, Vol. 28 Issue 28, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Qwest Communications International has agreed to drop its advertising claim that its broadband service is 72 percent faster than the one provided by Comcast Corp. Comcast filed a lawsuit to accuse Qwest of unfair competition and false advertising. Comcast contended that the marketing claims could not justify the use of misleading statements in advertising.
ACCESSION #
25803439

 

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