Renamed 'Bio' Net to Tell the Truth

Umstead, R. Thomas
July 2007
Multichannel News;7/16/2007, Vol. 28 Issue 28, p12
The article reports on the network rebranding effort of Biography Channel as of July 16, 2007. Its new name will be Bio and it will focus on celebrity profiles and reality programs. The goal of the cable television network is to attract more primetime viewers in the United States. They plan to increase original programming and marketing budgets by year 2009.


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