TITLE

AMC Goes 'Mad' -- But Is Not

AUTHOR(S)
Reynolds, Mike
PUB. DATE
July 2007
SOURCE
Multichannel News;7/16/2007, Vol. 28 Issue 28, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of the television program "Mad Men" by AMC executive vice president and general manager, Charlie Collier. His message about the debut of the series is a milestone for the 91-million subscriber network. "Mad Men" is about the advertising industry in 1960. AMC has gained value in the advertising community. The network increased its ratings with the promotion of original programming.
ACCESSION #
25803392

 

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