Due Diligence

Lisants, Linda
July 2007
Convenience Store News;7/16/2007, Vol. 43 Issue 9, p58
Trade Publication
The article reports on the success of Rutters' Farms Stores (RFS) in the convenience sector in York, Pennsylvania. According to Brian Matlock, the vice president of food service of RFS, they attribute the growth of its food service by carefully researching its customers' wants and needs before implementing new changes in their store. Their research aimed to shape a new food service model which will put the retailer on the leading edge of the convenience store industry in the country.


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