TITLE

On the Map

AUTHOR(S)
Lisanti, Linda
PUB. DATE
July 2007
SOURCE
Convenience Store News;7/16/2007, Vol. 43 Issue 9, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the impression of consumers on Mapco Express Inc. upscale convenience stores in Nashville, Tennessee. It is stated that the convenience stores are designed to attract a mix of various customers. The retailer has fine-tuned the store's prototype to make it more cost-effective, while maintaining the integrity of the store's design, aimed to convey the message that their store offers fresh food.
ACCESSION #
25800093

 

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