On the Map

Lisanti, Linda
July 2007
Convenience Store News;7/16/2007, Vol. 43 Issue 9, p22
Trade Publication
The article reports on the impression of consumers on Mapco Express Inc. upscale convenience stores in Nashville, Tennessee. It is stated that the convenience stores are designed to attract a mix of various customers. The retailer has fine-tuned the store's prototype to make it more cost-effective, while maintaining the integrity of the store's design, aimed to convey the message that their store offers fresh food.


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