Tapped Out on Water

July 2007
Convenience Store News;7/16/2007, Vol. 43 Issue 9, p12
Trade Publication
The article reports on a survey conducted by "Beverage Digest," which found that an increasing number of Americans prefer to drink more bottled water than milk. The reason for the popularity of bottled water is attributed to its portability and the health-consciousness of consumers. The survey showed that the average per capita consumption of water sprang from 11 to 21 gallons between 1996 and 2006, while the consumption of milk declined from 22.7 to 19.5 gallons over a 10-year span.


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