Personal messages get more customer response

Evans, Gary
July 2007
Furniture/Today;7/16/2007, Vol. 31 Issue 44, p19
Trade Publication
The article features the company Standard Register Co., which aims to help retailers penetrate the generic messages clutter bombarding consumers and get their message across custom printed documents and promotions. Rick Royall, a company account executive, claims the response to personalized, one-on-one customer communications from his company is frequently three times as high as it is with generic messages.


Related Articles

  • How To Handle The "Neo-Hagglers". Popyk, Bob // Music Trades;Jan2009, Vol. 156 Issue 12, p86 

    The article focuses on how to handle bargainers. It is stated that with the many discount stores, wholesale clubs, and regular weekend sales advertisements, it seems nobody pays retail anymore. The author elaborates that customers who says they can get a lower, maybe is lying. Companies should...

  • Best Used by Expiration Date. Thomas, Liisa M.; Dillenbeck, Melissa S. // Marketing Management;Jan/Feb2004, Vol. 13 Issue 1, p53 

    The article discusses gift cards as a marketing tool. Gift cards are a hot property in retail during these rough economic times. They can increase sales, attract new customers and build loyalty with existing customers. By all measures, the cards are working as a marketing tool. Banks and...

  • Applied Psychology in Action: The Non-Directive Approach in Advertising Appeals. Hadley, Howard D. // Journal of Applied Psychology;Dec53, Vol. 37 Issue 6, p496 

    The article focuses on a non-directive approach in advertising appeals and the interlinking of psychotherapy and advertising. Non-directive psychotherapy is based on some central concepts like all individuals are able to understand the forces in their lives which are responsible for their...

  • To serve customers better, get a bit closer. Lamons, Bob // Marketing News;2/17/2003, Vol. 37 Issue 4, p8 

    This article discusses different strategies marketing communications managers can use to get close to their customers. Trade shows are an excellent venue for communications managers to get customer exposure. Many marketing communications managers go to trade shows to set up the booth, make sure...

  • Going through the Promotions.  // Indianapolis Monthly;Dec2007, Vol. 31 Issue 4, p38 

    The article presents author's advice on how to promote oneself inorder to make business. The author relates the importance of communication. He suggests to go to trade shows and send e-mails. By doing so, a connection is established. He also relates that marketing success is not about believing...

  • Marketing Software: Response Attribution. Raab, David M. // DM Review;May2004, Vol. 14 Issue 5, p64 

    The article explains the role of response attribution in marketing software. Response attribution is the process of determining which marketing activity caused a customer action. At the most basic philosophical level, causation is always problematic. Response attribution was originally...

  • A Great Relationship Can Clear the Way to Sales. Gitomer, Jeffrey // Business Journal (Central New York);10/20/2000, Vol. 14 Issue 42, p31 

    Presents observations and metaphors that emphasizes the importance of developing a great relationship with customers in sales promotion and marketing. Determination of a professional by the way a person does business; Observation of the Platinum Rule; Equality of one's pay to the contributions...

  • SEMINAR PROGRAMME.  // Promotions & Incentives;Sep2008, Special section p22 

    A calendar of events for the seminars at the National Incentive Show in Birmingham, England from September 16-18, 2008 is presented including the 21 great ideas to promote the business, the Web and its impact on brands and marketers, as well as engaging customers.

  • POINT OF PURCHASE: Two Seconds to Retail Impact. Sherwood, Tracy // Global Cosmetic Industry;Nov2007, Vol. 175 Issue 11, p46 

    The article focuses on point-of-purchase (POP) display and how it helps in the promotion of brand values to consumer and generate product sales. It discusses the use of innovation and proper planning in the execution of POP marketing initiatives that would ensure engagement from consumers and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics