A New Angle

Griffin, Cara
July 2007
SGB;Jul2007, Vol. 40 Issue 7, p48
Trade Publication
The article focuses on the fishing equipment and supplies segment in the United States. Fishing continues to be a popular sport among males in the U.S. Jarden Corp. acquired fishing provider Pure Fishing. Pure Fishing makes rods, tackle, reels, and lures. Gary A. Kiedaisch, president of Jarden Outdoor Solutions, comments on the performance of the company. Jeff Thurgood is Pure Fishing's director of retail channeling. The marketing of fishing products online and in retail stores is discussed.


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