TITLE

A New Angle

AUTHOR(S)
Griffin, Cara
PUB. DATE
July 2007
SOURCE
SGB;Jul2007, Vol. 40 Issue 7, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the fishing equipment and supplies segment in the United States. Fishing continues to be a popular sport among males in the U.S. Jarden Corp. acquired fishing provider Pure Fishing. Pure Fishing makes rods, tackle, reels, and lures. Gary A. Kiedaisch, president of Jarden Outdoor Solutions, comments on the performance of the company. Jeff Thurgood is Pure Fishing's director of retail channeling. The marketing of fishing products online and in retail stores is discussed.
ACCESSION #
25795824

 

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