TITLE

Customized Performance

AUTHOR(S)
Griffin, Cara
PUB. DATE
July 2007
SOURCE
SGB;Jul2007, Vol. 40 Issue 7, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the tennis apparel, footwear, and equipment segment. It is reported that there is a growing trend toward performance gear that includes technology. Racquets by Prince include options for customization, such as interchangeable string inserts and different racquet frames. Head has introduced racquets that use MicroGel technology. Footwear and apparel by Fila, Reebok, and Adidas are combining fashion and performance, by using lightweight and breathable fabrics.
ACCESSION #
25795823

 

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