Customized Performance

Griffin, Cara
July 2007
SGB;Jul2007, Vol. 40 Issue 7, p46
Trade Publication
The article focuses on the tennis apparel, footwear, and equipment segment. It is reported that there is a growing trend toward performance gear that includes technology. Racquets by Prince include options for customization, such as interchangeable string inserts and different racquet frames. Head has introduced racquets that use MicroGel technology. Footwear and apparel by Fila, Reebok, and Adidas are combining fashion and performance, by using lightweight and breathable fabrics.


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