Betting on the Sock Market

Bouchard, Nancy
July 2007
SGB;Jul2007, Vol. 40 Issue 7, p38
Trade Publication
The article reports on the popularity of casual, lifestyle socks. Socks that are colorful, with patterns and designs, are especially popular. Gardner Flanigan, marketing director at SmartWool, reports that the company's lifestyle line is continuing to grow. Consumers are demanding function and fashion in socks, in comfortable materials like Merino wool and with features such as ventilation. Packaging that shows the features of a sock is said to be important for sales.


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