Easy Does It

Leand, Judy
July 2007
SGB;Jul2007, Vol. 40 Issue 7, p26
Trade Publication
The article reports that the athletic and casual footwear segment is a dominant category in the sporting goods industry. Casual lifestyle offerings are beginning to overtake athletic products in many retail stores. Trends for Spring 2008 include a focus on "green" footwear using organic and eco-friendly materials, a handcrafted, artisan-like aesthetic, and footwear that uses various textures and materials. In addition to style, comfort and ease of use are said to be important to the consumer.


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