Zoot Launches Triathlon-Specific Footwear Line

Griffin, Cara
July 2007
SGB;Jul2007, Vol. 40 Issue 7, p18
Trade Publication
The article reports that Zoot Sports is introducing a triathalon-specific footwear line called the ULTRA Footwear collection. It has identified speed of entry, sockless wear, and water retention as problem areas specific to triathletes' footwear. The ULTRA line includes styles for men and women. The project is led by Aaron Azevedo, Bob Carroll, and Mike Rouse. Brian Enge is the chief executive officer (CEO) of Zoot Sports.


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