TITLE

Zoot Launches Triathlon-Specific Footwear Line

AUTHOR(S)
Griffin, Cara
PUB. DATE
July 2007
SOURCE
SGB;Jul2007, Vol. 40 Issue 7, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Zoot Sports is introducing a triathalon-specific footwear line called the ULTRA Footwear collection. It has identified speed of entry, sockless wear, and water retention as problem areas specific to triathletes' footwear. The ULTRA line includes styles for men and women. The project is led by Aaron Azevedo, Bob Carroll, and Mike Rouse. Brian Enge is the chief executive officer (CEO) of Zoot Sports.
ACCESSION #
25795814

 

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