TITLE

NexCen Unveils Vision for TAF

PUB. DATE
July 2007
SOURCE
SGB;Jul2007, Vol. 40 Issue 7, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that sporting goods retailer The Athlete's Foot (TAF) announced at its Global Franchise Convention in Las Vegas, Nevada in June 2007 that it will enhance and update its in-store design, as well as its marketing and merchandising efforts and franchise support systems. TAF's parent company is NexCen Brands Inc. They plan to reinvigorate the brand and position it is a powerhouse in the retail industry. Robert W. D'Loren is president and CEO of NexCen Brands.
ACCESSION #
25795811

 

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