Nike and Foot Locker To Launch Basketball Stores

Ryan, Thomas J.
July 2007
SGB;Jul2007, Vol. 40 Issue 7, p13
Trade Publication
The article reports that Nike Inc. and Foot Locker Inc. plan to launch a chain of basketball stores called "House of Hoops by Foot Locker." The stores will sell only Nike, Jordan, and Converse basketball footwear, equipment, and apparel. The first store is planned for New York City. Most of the stores will be housed in converted Foot Locker locations. Comments are provided by Charles Denson, president of the Nike brand, and Matthew Serra, chairman and Chief Executive Officer (CEO) of Foot Locker.


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