Green Sky thinking

June 2007
People Management;6/28/2007, Vol. 13 Issue 13, p13
The article reports that BSkyB is offering its staff the use of its online carbon calculator to offset their personal carbon footprint as part of its benefits package. Employees may opt to give the equivalent amount from their salaries. Funds are then donated to Pure, a charity that invests in renewable energy projects. Fiona Ball, BSkyB's head of environment, said that the program emphasizes on learning how to reduce emission.


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