June 2007
People Management;6/28/2007, Vol. 13 Issue 13, p12
The article reports that fast food chain McDonald's gave its employees up to 60% discounts on bicycle and accessories in response to feedback from its 67,000 employees. The move was the company's participation in the National Bike Week in Great Britain. Since the On Your Bike scheme began on May 1, 2007, more than 400 bikes have been sold. Over 1,500 cycling events took place across the country.


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