TITLE

'Bourne' shows off its promo mojo

AUTHOR(S)
Graser, Marc
PUB. DATE
July 2007
SOURCE
Daily Variety;7/13/2007, Vol. 295 Issue 72, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Volkswagen AG, Mastercard International Inc. and Symantec Corp. are expected to spend more than $40 million to promote Universal Picture's film "The Bourne Ultimatum," starring Mat Damon. Volkswagen will promote its redesigned Touareg 2 in the film and Symantec will promote its Norton identity theft products. Mastercard will appear via signage.
ACCESSION #
25781894

 

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