Morr, Tom
July 2007
Off-Road Business;Jul2007, Issue 30, p40
The article presents information on Idaho-based diesel performance parts distributor Premiere Performance Products. The firm's chief executive officer (CEO) Rus Michaelson cited the reason for establishing the firm. It states that the firm works with its vendors to strengthen each other's brands. According to vice president Parley Valora, the firm does not sell retail and compete with its customers. It cites the strategic tactic used by the firm for its growth.


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