Retchtshaffen, Michael
June 2007
Hollywood Reporter -- International Edition;6/26/2007, Vol. 400 Issue 10, p24
The article focuses on Black Entertainment Television (BET) Awards of BET Networks which remains to attract viewers at a time when most televised award shows are struggling to retain audiences. Bet Networks chairman and Chief Executive Officer (CEO) Debra Lee states that the ratings for the BET Awards has been increasing during the course of its telecast. In 2006, the show has the highest number ever recorded in 26 years of cable history. Details related to its growing success are discussed.


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