US organic giant launches UK welfare label scheme

June 2007
Farmers Weekly;6/8/2007, Vol. 146 Issue 23, p24
Trade Publication
The article reports on the launch of the Animal Welfare Rating Programme by U.S.-based organic food retailer Whole Foods Market (WFM) at the opening of its store at Kensington High Street in London, England. WFM will label the meat it sells according to how animals were reared and treated. The program was developed in conjunction with Compassion in World Farming (CIWF) and aims to minimize suffering by encouraging farming systems that allow animals to express natural behavior.


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