TITLE

Pepsi UK redesign

PUB. DATE
May 2007
SOURCE
CanTech International;May/Jun2007, Vol. 14 Issue 5, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Pepsi Bottling Group Inc. has recently launched its new interactive marketing campaign introducing new pack designs across all formats and trademarks in Great Britain. The pack redesign has a lead design for each variant for Pepsi Max, Pepsi regular, and Diet Pepsi. Each background has been redesigned to individualize products.
ACCESSION #
25739096

 

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