Pepsi UK redesign

May 2007
CanTech International;May/Jun2007, Vol. 14 Issue 5, p8
The article reports that Pepsi Bottling Group Inc. has recently launched its new interactive marketing campaign introducing new pack designs across all formats and trademarks in Great Britain. The pack redesign has a lead design for each variant for Pepsi Max, Pepsi regular, and Diet Pepsi. Each background has been redesigned to individualize products.


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