History Pounds the Pavement

Haugsted, Linda
July 2007
Multichannel News;7/9/2007, Vol. 28 Issue 27, p16
The article reports that History Channel, a cable television channel, drove a promotion for the Ice Road Truckers series to the National Association for Stock Car Auto Racing (NASCAR) fans in the U.S. The content of the series was taken to consumers through Adwalkers. There are trained representatives equipped with video screens showing clips from the series. According to Adwalker U.S. regional chief executive officer (CEO) Matt Fine, 40,000 fans viewed the clips in Dover, Delaware.


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