TITLE

History Pounds the Pavement

AUTHOR(S)
Haugsted, Linda
PUB. DATE
July 2007
SOURCE
Multichannel News;7/9/2007, Vol. 28 Issue 27, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that History Channel, a cable television channel, drove a promotion for the Ice Road Truckers series to the National Association for Stock Car Auto Racing (NASCAR) fans in the U.S. The content of the series was taken to consumers through Adwalkers. There are trained representatives equipped with video screens showing clips from the series. According to Adwalker U.S. regional chief executive officer (CEO) Matt Fine, 40,000 fans viewed the clips in Dover, Delaware.
ACCESSION #
25736177

 

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