Whetting VOD Appetites

Haugsted, Linda
July 2007
Multichannel News;7/9/2007, Vol. 28 Issue 27, p16
The article reports that TVN Entertainment Corp., pay-per-view programming distributor, increased movie buy-rates with high-definition set giveaway in the U.S. TVN offered its consumers a chance to win a 50-inch plasma high-definition TV set through a sweepstakes drawing if they watched one of a selection of movie trailers. Furthermore, Charter Communications, Mediacom Communications, Blue Ridge Communications and Bresnan Communications participated in the on-demand promotional campaign.


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