ESPN, Turner Get Digital Game

Reynolds, Mike
July 2007
Multichannel News;7/9/2007, Vol. 28 Issue 27, p14
The article reports on the agreement of ESPN/American Broadcasting Co. Sports and TNT with the National Basketball Association (NBA) aiming to expand their digital games. The new deal amounts to $7.4 billion, which include fees from the league-owned NBA television. The deals afford a new media assist while they essentially replicate ESPN's and TNT's new television schedules.


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