TITLE

PRIDE IN 'PREJUDICE'

AUTHOR(S)
Haugsted, Linda
PUB. DATE
July 2007
SOURCE
Multichannel News;7/9/2007, Vol. 28 Issue 27, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that GSN has dealt on its largest promotional effort on the game show "Without Prejudice?" in the U.S. The show, which will be debuting on July 17, 2007, challenges a panel of five strangers to decide who deserves to win $25,000. Dena Kaplan, senior vice president of marketing, stated that they have spent $5 million to promote the show, 30% more than any previous campaign. INSET: Summer Games.
ACCESSION #
25736161

 

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