SoapNet Aims Younger

Umstead, R. Thomas
July 2007
Multichannel News;7/9/2007, Vol. 28 Issue 27, p9
The article reports that SoapNet's soap opera-based content is targeting on youngsters in the U.S. According to the author, the network is aiming at younger viewers through acquisitions and original programming such as its first scripted series "General Hospital Night Shift," launching this summer. New originals including "Night Shift," as well the acquisitions like "One Tree Hill" and "The O.C.," are all part of the 63 million-subscriber and is older that Oxygen, the author noted.


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