TITLE

HBO: 'Wait and See' for 'Voyeur'

AUTHOR(S)
Lewis, Christian
PUB. DATE
July 2007
SOURCE
Multichannel News;7/9/2007, Vol. 28 Issue 27, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the content category for Voyeur Project of HBO Corp. It mentioned that the network offers first five-minute video and available through a multiplatform "breadcrumb approach," which is more than two hours of original content and viewers can choose length of time to watch. According to HBO senior vice president of consumer marketing Courteney Monroe, it is designed to be a marketing initiative that can breakthrough 30-second television advertising spot.
ACCESSION #
25736154

 

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