No Damper on the Upfront: Nets See Double-Digit Gains

Reynolds, Mike
July 2007
Multichannel News;7/9/2007, Vol. 28 Issue 27, p5
The article reports on the profitability of most television networks during the July 2007 period in New York. Lifetime Entertainment Services claims advertisement gains with an upfront deal revenue over 10%. Executives from Lifetime agree that the favorable outcomes of their television series including "Army Wives," "Side Order of Life," and "State of Mind" has strengthened their upfront position in the industry. Other progressive networks include Turner Entertainment Sales and Cartoon Network.


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