TITLE

LINKING TECHNOLOGY ACQUISITION TO A GATED NPD PROCESS

AUTHOR(S)
Cáñez, Laura; Puig, Laura; Quintero, Rodolfo; Garfias, Marisol
PUB. DATE
July 2007
SOURCE
Research Technology Management;Jul/Aug2007, Vol. 50 Issue 4, p49
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In today's competitive business and technology environment, the consideration of acquiring technology from industry leaders to deliver technology-based solutions is all imperative. Although there is an increased recognition of the need to establish collaborative arrangements for technology acquisition, there is evidence that the success rate of alliances is less than 50 percent. This finding highlights the need for a structured approach to technology acquisition. The approach adopted in the Mexican oil industry not only assists managers in considering relevant factors for establishing more successful collaborations for technology development in a new product development (NPD) context, it also encourages organizations to regularly scan available technologies in the marketplace before deciding on in-house technology development.
ACCESSION #
25734214

 

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