Mastering Strategy

McCartney, Eric
July 2007
Leadership Excellence Essentials;Jul2007, Vol. 24 Issue 7, p15
The article discusses the principles for practicing strategic planning disciplines to sustain competitive advantage. Sustainable success comes from discovering what the business does well and its relevance. Relevant market is the combination of customers and services to which a business has a competitive advantage. The author says it is important to analyze the existing and profit pools in the business.


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