TITLE

Mastering Strategy

AUTHOR(S)
McCartney, Eric
PUB. DATE
July 2007
SOURCE
Leadership Excellence Essentials;Jul2007, Vol. 24 Issue 7, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the principles for practicing strategic planning disciplines to sustain competitive advantage. Sustainable success comes from discovering what the business does well and its relevance. Relevant market is the combination of customers and services to which a business has a competitive advantage. The author says it is important to analyze the existing and profit pools in the business.
ACCESSION #
25733231

 

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