TITLE

Why Innovate?

AUTHOR(S)
Hamel, Gary
PUB. DATE
July 2007
SOURCE
Leadership Excellence Essentials;Jul2007, Vol. 24 Issue 7, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the goal of the company owners to build systems that mimic the market to create a process where new ideas can be validated and where there is more than one source of funding for unconventional ideas. Innovation demands experimentation, trial and error, breaking all rules and should have imaginative people behind. Companies want things to go according to plan and variety is the key to evolution. Company owners need to take revolutionary steps to achieve evolutionary goals.
ACCESSION #
25733228

 

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