Why Innovate?

Hamel, Gary
July 2007
Leadership Excellence Essentials;Jul2007, Vol. 24 Issue 7, p13
The article discusses the goal of the company owners to build systems that mimic the market to create a process where new ideas can be validated and where there is more than one source of funding for unconventional ideas. Innovation demands experimentation, trial and error, breaking all rules and should have imaginative people behind. Companies want things to go according to plan and variety is the key to evolution. Company owners need to take revolutionary steps to achieve evolutionary goals.


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